The 2019 Special Collector – Ethiopia Gedeb
AKA the First Loser of the Good Food Awards
This year we submitted this coffee to the Good Food Awards, a competition that we have been submitting to for the past couple of years. This competition is extremely competitive and only the top 5 coffees from each of five regions become finalists, an achievement that is about as good as winning. Each year we get a little closer and this year we placed SIXTH in our region, making us the Number One Loser of the Good Food Awards. We were extremely frustrated and disappointed especially when we found out we were just .23 of away from being fifth. No one cares about the 1st loser. It’s the hardest pill to swallow.
We thought we had a really good shot with this and bought an extra bag of our submission with the hopes that we could release a super special 2019 Good Food Awards Finalist Special Collector. After we got our results we thought about just throwing the bag away. But that would’ve been a waste of money because this coffee was expensive. So we decided, you know what, this Number One Loser coffee still beat out hundreds of other coffee submissions and placed as one of the top in the country; even if it comes with no press, fanfare, or invitation to the Good Food Awards and a whole lot of personal disappointment. You know what’s not disappointing? The taste. This coffee is 🔥.
With all that said, we really hope you enjoy this coffee more than a judge of the Good Food Awards. Quantities are limited so buy it up while you can!
ABOUT THIS COFFEE
This coffee is sourced from METAD Agricultural Development PLC (METAD). METAD is a third-generation family owned business with a rich history that began after World War II when the Ethiopian Emperor awarded Muluemebet Emiru, the first African female pilot and family matriarch, with land in the Guji and Sidama zones that has become the Hambela Coffee Estate.
METAD is managed by Aman Adinew who returned to Ethiopia after many years working abroad at the executive level for multiple fortune 500 companies because he wanted to make a difference for his family and community. Through Aman’s leadership, METAD has strengthened the local community with employment opportunities including a workforce that is over seventy percent women, educational opportunities including university scholarships and sponsorship for a state-of-the-art elementary school with more than 700 students, and healthcare for employees. METAD was also first to partner with Grounds for Health in Ethiopia to implement a successful cervical cancer screening program for women within the coffee growing communities. METAD has an expanding Out-grower program designed to provide technical assistance, share modern farming equipment, and provide certification programs for more than 5,000 local farmers who are paid premiums for their cherry and second payments after coffee is sold. Quality and certification premiums have also helped METAD build roads and community centers. METAD has the first and only private state-of-the-art SCAA certified coffee quality control lab on the African continent used to train both domestic and international coffee professionals.
Region: Gedeb, Gedeo Zone, Southern Nations, Nationalities, and Peoples’ Region, Ethiopia
Altitude: 1600 – 2300 MASL
Harvest: October – December
METAD Agricultural Development PLC
Indigenous heirloom varieties
Full natural and dried on raised beds
FLAVOR Strawberry, cherry, date, dark chocolate
Light – City